Harris Interactive

Retirement at the Tipping Point

by: Dick Stroud

This report has been produced by Age Wave with research from Harris Interactive.

Well worth reading since it provides interesting contrasts as to how the recession has affected different generations - as shown in this example.

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Internet: Twice as Influential as TV; Eight Times as Print Media

by: Matt Rhodes

A new study, tracking and measuring the impact of the internet on consumer behaviour across three European countries (UK, France and Germany), suggests that the internet is twice as influential as television and eight times as influential as print media. These findings come from the Digital Influence Index study from PR firm Fleishman-Hillard and research firm Harris Interactive.

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