Harley-Davidson

At the Masters of Marketing Conference (it could only be in the US to have such a title) a senior marketer at Harley Davidson was talking about brands must not neglect the "growth market" of older consumers to focus solely on youthful audiences.

by: Jonathan Salem Baskin

Harley-Davidson's stock price is little more than a third of what it was a year ago, representing a steep decline in the intangible value of its brand.

With motorcycle demand down 30% in the U.S., and a near-total evaporation of the hog-makers ability to write loans for would-be buyers, is the company just another victim of tough times...or is there something flawed in the way the experts routinely celebrated the relevance and utility of its brand?

by: David Armano

...And folks wonder why Harley-Davidson is arguably one of the most successful brands ever.

by: Ilya Vedrashko

Two articles in one week on the same interesting subject: the influence of brand initials on brand image.

by: Dick Stroud

by: Chris Lawer

When I think of market and non-market co-creation, I think of Harley Davidson HOG events. Putting it simply, if you think about it there are three kinds of co-creative interaction going on here: