How Games Can Save the World

“There’s a time for work and a time for play.” “Work hard, play hard.” “Once you finish your homework, you can go out and play games.” Most of us were brought up to believe that there is a stark divide between play and productivity.

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Small Surprise, Big Mood Change

What does it take to make you happy? Not much. A classic study by psychologist Norbert Schwarz found that ten cents would do the trick. He and his cohorts repeatedly placed a dime near a copy machine where they knew it would be found. When the subjects who found the dime were surveyed shortly after their discovery, their overall satisfaction with life was substantially higher than other subjects who did not find a coin.

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Hire Happy People!

Want your customers to have a better experience? Instead of trying to train your employees to smile, just hire happy people.

Apparently, you don’t have to be an expert in reading faces to tell the difference between a real smile and a “social smile.”

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Advertising Is Simple. It All Comes Down to Three Things: Sex, Hope and Baby. It Is Not the 'What', but the 'How'.

by: Idris Mootee

Let’s be happy is the global theme of the year. At least most of the ads will be trying to do that. It is starting with the Coca Cola launching a new marketing campaign with tagline "Open Happiness." Both Coke and Pepsi at the same time are launching big new campaigns and big marketing blitzes behind their flagship colas, we are seeing a Cola war in the making. Not a bad thing for this economy.

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The Economics of Happiness. What's Your Strategy? Life Needs to Have a Triple Bottom Line. B-School Is the Perfect Place for That Experiment

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What Makes Young People Happy?

by: Nancy Baym

There is a lot of coverage of this week’s report from MTV and the Associated Press about what makes young people happy. Most of the coverage is all about time with family ranking first. When asked “What one thing in your life makes you most happy?” 20% of respondents, a plurality, chose “family/spending time with family.” Good news, said this mother.

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