Personalization: Post-Its and Beyond

by: Roger Dooley

Have you ever received a printed invitation to, say, a charity fundraiser, and found that someone you know on the organizing committee had hand-written a short note encouraging you to attend? (Or sat in a room with other people actually scribbling such notes, periodically asking questions like, “Who knows Elmer and Dolly Pennington?”) It turns out that this activity has some good research underpinnings, and may point the way to boost success rates in a variety of marketing endeavors.

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From Blog to Comic

by: danah boyd

Last fall, I wrote an entry called my long lost handwriting. Much to my delight, Greg Williams turned that post into a comic for Blogjam which appears in the Tampa Tribune tomorrow. Here's the digital version. ::giggle::

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