Hamid Sirhan

Social Media Case Study: Dettol in China

Guest Post by: Hamid Sirhan

Brands and businesses are trying, more and more, to engage Chinese audiences online, particularly consumer and FMCG brands.

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Forget Being a Facebook Competitor; Google+ Is the Future of Social Search

Guest Post by: Hamid Sirhan

If you’re reading this, you’ve probably already signed up for Google+ or you’re teetering on the brink. At the very least, you’re probably wondering why you should bother signing up for Google+ at all.

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Why You Should Secure Your Brand Name on China’s Twitter, Sina Weibo

China has the biggest market for social networks in the world. Restrictions by the Chinese government has caused several western social networks (e.g. Facebook) difficulty from entering the market, while native platforms have thrived.

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Can Google+ Rival Facebook and Twitter? Some Initial Thoughts

Guest Post by: Hamid Sirhan

It’s too early to tell whether or not Google+, the company’s challenger to Facebook, will find success. Google’s Documents and Apps have seen widespread use, yet other services have struggled, like Wave. Early feedback suggests that from a user perspective, Google+ is getting some things right, but is not yet a solid package or a true rival to Facebook or Twitter.

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Twitter and the Power of Celebrity – Internships.com Case Study

Guest Post by: Hamid Sirhan

I’m sure by now you’ve all seen plenty of memes and read various different articles, tweets and blog posts about actor Charlie Sheen. But do you know what he did for work experience website internships.com?

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1,200 Tweets per Second (And Other Interesting Twitter Stats)

Guest Post by: Hamid Sirhan

Twitter is growing both in terms of users, the number of messages being created and the importance that people place on the service.

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‘Geilivable’ Brands: Engaging Chinese Audiences Online

Guest Post by: Hamid Sirhan

Social media competition in China is beginning to heat up. Facebook and Groupon are looking at engaging the Chinese market as soon as possible and it looks like 2011 will be the pivotal year for Chinese social media.

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