Guy Kawasaki

Ten Questions With Jackie Huba and Ben McConnell

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The Venture Capital Aptitude Test (VCAT)

By: Guy Kawasaki 

If you want additional proof that we’re in a bubble, here it is: young people are trying to get into the venture capital business again. I get several emails a week along these lines:

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Money as a Social Barrier

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The Top Ten Things I Love Most About Woz

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Ten Questions with Amanda Congdon

By: Guy Kawasaki  

Amanda Congdon was one of the first, if not the first, videoblog sensations. As a host of Rocketboom, she had approximately 300,000 viewers in the spring of 2006.

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Counterpoint: Patents and Defensibility

The Art of Projections in a Dotcom 2.0 World

How to Change the World: Defensibility

by: Guy Kawasaki

Blog reader Curtis Thompson asked me a very good question a few days ago: What should an entrepreneur say when she’s asked what makes her company defensible? This question is more and more common as more and more entrepreneurs start “Web 2.0 companies,” and investors torture themselves by wondering why they didn’t fund YouTube.

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Geek Marketing 101

by: Guy Kawasaki 

I found a great blog entry that explains technology marketing. Here are the first three elements of this top-ten list:

  1. Marketing is not a department. Marketing is a combination of elements that creates the environment in which it is possible to meet a customer need (starting right back at product development). Promotion and sales are just sub-sets of marketing.

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Ten Questions with Polly LaBarre

by: Guy Kawasaki

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