green marketing

Green Marketing and the '4/40 Gap'

by: Joel Makower

The notion of "sustainable consumption and production" continues to be one of the more persistent and vexing challenges on the sustainability front.

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Green Marketing: Lessons from the Leaders

by: Joel Makower

I’ve been tracking the opinion polls on green marketing for nearly two decades now, and I’ll admit to several Groundhog Day moments: the same polls revealing pretty much the same optimistic data over and over and over.

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