green marketing

Carbon Neutral Leisure

by: David Wigder

Events such as the 2006 World Cup and Super Bowl XL, as well as leisure destinations such as ski resorts, are beginning to market themselves as “carbon neutral”. This implies that the equivalent carbon released is offset through planting trees, investing in renewable energy sources or similar.

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Let's go green! Or is it grey?

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What’s a Clean Earth Worth?

by: Joel Makower

What's a clean earth worth to your company's bottom line?

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Ecomagination, etc: Green Marketing and Green Advertising

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Eco-Certification: A Foundation for Effective Green Marketing

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Green Brand Learnings

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Beliefs Influence Green Behavior: Lessons from Guatemala

by: David Wigder

It is well established that consumer beliefs influence purchasing behavior. For consumer products that support or reinforce underlying consumer beliefs, marketers should focus on activating favorable behavior.

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Back to School at Wal-Mart

by: David Wigder

Wal-Mart is sending its employees back to school – all 1.3MM of them – to teach them “how to better take care of themselves and the environment”.

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Social Labeling Works

by: David Wigder

Many green products require a premium to offset higher costs associated with mitigating environmental impact. In certain categories, consumers have already demonstrated their willingness to pay higher prices for environmentally-friendly products.

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Global Consumer Beliefs about Green

by: David Wigder

HSBC has launched an unbranded site yourpointofview.com as part of its push to be viewed as “the world’s local bank”.

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