green marketing

Repurposing the Corporate Blog to Reach Green Influentials

Continue Reading

Search Is Paramount in the Emerging Green Category

by: David Wigder

Paid search continues to grow and is now considered by most marketers to be a core component of their online marketing tool kits.  This continued growth is not surprising, however, as it is hard to beat search as a marketing channel for both its efficiency and effectiveness.

Continue Reading

Visualizing Green

by: David Wigder

Images are powerful marketing tools. For marketers, they provide powerful stimuli that can augment messaging and influence consumer behavior and beliefs.  Here are a few suggestions for marketers using visual images in the green space: 

Continue Reading

Search Is Paramount in the Emerging Green Category

Continue Reading

Measuring Green Blogging Influence

Continue Reading

Correctly Sizing Up “Concern for the Environment” by American Teens

Continue Reading

Green Consumers and the Mushiness Index

by: Joel Makower

A new market research study of Americans' green passions and buying habits is out this week, from the venerable Yankelovich.

Continue Reading

Market Landscape 2007: Is Green the New Common Sense?

by: Michael Hoexter

Taking a break from my series on the electron economy, I wanted to share some impressions from the changing market and media landscape.

Continue Reading

Competing on Green Accelerates Pace of Change

Continue Reading

Consumer-Generated Content: An Underleveraged Opportunity for Green Retailers

by: David Wigder

Online retailers find that consumer-generated content such as product reviews and ratings have a significant influence on consumer purchasing behavior. 

Continue Reading
Subscribe to RSS - green marketing