green marketing

Green Marketing Is Pollution

by: Jonathan Salem Baskin

I can't think of a practice that is more damaging to corporate reputation, or insulting to consumers' intelligence, than green marketing.

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Green Marketing Doesn't Work

Marketing eco-friendly products isn’t as easy as it might seem, particularly if the products involve some kind of sacrifice or behavioral change on the part of the consumer. Take a look at one of the supposed eco-villains, the auto industry. While one can criticize the big US auto firms (not to mention Toyota and Nissan) for continuing to push big trucks and SUVs to consumers who didn’t “need” them, the fact is that all of these firms were supplying what the consumer wanted.

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How Bad Is Greenwashing, Really?

Is greenwashing really as bad a problem as some are making it out to be?

I've been thinking about this question a lot recently, as the G-word crops up more and more frequently in articles, blogs, reports, and conversations. Of course, the answer depends a lot on one's view of the potential for big companies to improve their environmental performance — and talk truthfully about it — and whether the pace of corporate change is sufficient to address the magnitude of the problems we face. Like "beauty" (and "green"), "greenwash" is in the eye of the beholder.

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Consumer Generated Media as Driver of Green Marketing

by: David Wigder

An interview with Pete Blackshaw, CMO, Nielsen BuzzMetrics   

The creation and distribution of consumer-generated media (CGM) online is rapidly changing the marketing landscape. Consumers are actively participating online, providing opinions, perspective and feedback on the products and brands they like and dislike through a variety of channels including message boards, social networking sites, corporate sites, online communities and blogs.

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WITTs, YOYOs, and Why Americans Don't Go Green

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Shopping for Green Online (An Interview with thepurplebook Founder Hillary Mendelsohn)

by: David Wigder

With the exception of a few select product categories, growing consumer interest in green has not yet translated into substantive changes in purchase behavior by mainstream consumers. Like many nascent categories, green faces many barriers to widespread adoption.

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Predicting a Green Future

by: David Wigder

This past week, the Industry Standard (IS), an icon of the late nineties Internet boom, relaunched its online property. It did so, however, not as a publisher of industry content but rather as a consumer-driven platform to predict the future.

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Follow the Money: The (Slow) Rise of Green Financial Services

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Green Marketing 2.0: This Time It's Serious

by: Joel Makower

Green marketing is back, and while some may cavil that it never went away, the quality and quantity of marketing messages has shifted markedly in recent months. By all indications, this time it's no longer a half-hearted, fringe activity.

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Burning Questions at Burning Man

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