green ads

Greening of Ad Networks

by: David Wigder

An interview with C.J. Kettler, Founder and CEO, LIME 

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Ecomagination, etc: Green Marketing and Green Advertising

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Doing More, Saying Less

by: Joel Makower

You can find them conveniently located throughout your summer magazine reading -- in newsweeklies, literary magazines, business publications, and women’s fashion glossies.

They are corporate environmental image ads -- a page or two of slick illustrations and gushing text singing the green gospel, at least according to the energy and automotive companies that run them.

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