Research from the European Interactive Advertising Association suggest that the power of the web to lure consumers into trying new brands is greater even than we thought. 49% of UK consumers admitted to switching brands after online research. 76% were driven by search, 72% by personal recommendation.
The video below is a presentation given by a couple of staffers from the small experience design consultancy Adaptive Path to employees at Google. It's a compilation of thoughts that has been synthesized into a book titled "Subject To Change".
I have so many responses from my last post, I wanted to explore that subject more next week so for those who sent me emails or posted here plese bear with me and I will get back to you on those discussions. For now, I want to share some thoughts on social networks. We are all wondering how social networking is likely to evolve once we get past the current hype cycle. It is always good to start from the motivations of these social networks.
I've generally applauded or appreciated Google's initiatives in the area of climate and energy.Among large technology firms, Google has seemed to have gotten the basic outlines of the future renewable electron economy.
I had initially thought this story from Tech Crunch was like a formation of a “coalition of the willing” with the other social networks, but I’m begining to think it might have much bigger implications.