Google

The Power of Text

What makes an engaging television commercial? If you think visual and auditory appeal – action, sound, music, people, color, etc. – you would usually be correct. Ditto for high production values. An exotic location might help, too.

Continue Reading

Google Goes Simple and Meaningful with Their TV Ad

What a well-designed and choreographed TV ad that tells a meaningful, heartwarming and simple story by just showing us enough information and getting us to fill in the rest.

Continue Reading

Just How Badly Does Murdoch Need Google's Traffic?

The top story today was Rupert Murdoch sort of saying that News Corp might start using robots.txt on Google to prevent its stuff from being indexed. Or that's how it was interpreted on the internets anyway. Nevermind that he probably meant something different -- that News Corp will erect pay walls around its online content the way it now does with the Wall Street Journal: a headline and a paragraph of text for free, and everything else is paid.

Continue Reading

Google Is the New-business Card

by: Will Lion

Google is the new business card

Continue Reading

[Event]: Book Machine at Harvard Bookstore, 4pm Tue, Sep 29th

On Tuesday, Harvard Bookstore will unveil its new mega-printer from On Demand Books that can spawn 300-page softcover books in around 4 minutes. The machine will be used to print any of the two million public-domain titles scanned by Google.

 

Continue Reading

What If They Like Big Brother?

Google announced late last week that it will offer an exchange to help brands place online display ads. Earlier this month, it was revealed that Congressman Rick Boucher is drafting legislation to require businesses to disclose to consumers the information they capture about their Internet behavior, and allow them to control its uses.

Continue Reading

Apple, Google and the Strange Death of the Surfable Web

The recent skirmish between Apple and Google -- filled with legal inuendos, regulatory scuffles and high-profile departures -- has, if anything, crystallized for me what I had been thinking for the past six months: what we have been witnessing is nothing less than a battle for the future of the surfable Web. On one hand, we have Google, which favors the widest, broadest Web possible, so that its cash cow Google Search functionality remains the key to the discovery of all content on the unruly, unmanageable Web, filled with ripcurls and big waves.

Continue Reading

Overload Google with Good Stuff

by: Will Lion

Everything you do now ends up in your permanent record. The best plan is to overload Google with a long tail of good stuff and to always act as if you're on Candid Camera, because you are.

Seth Godin

Continue Reading

Foursquare - Dodgeball on Steriods - Is Going to Be Huge

by: Karl Long

Foursquare appears to be a wonderful evolution of Dodgeball, a much loved service that Google bought a couple of years ago but didn’t fund, and eventually shut down at the beginning of March. Dodgeball was a super simple SMS based service that you would send a text message to with the name of the venue you were at, and then dodgeball sent a richer text message to your friends letting them know the name and address of where you were at.

Continue Reading

Is Search the Anti-Brand?

by: Jonathan Salem Baskin

I wrote an entire chapter in my book, Branding Only Works on Cattle, about how the ubiquity of information available to consumers via Internet search (access, richness, and authenticity) search, would destroy the fundamental, command-and-control presumptions of branding.

Continue Reading
Subscribe to RSS - Google