How Altruism and Advertising Could Change the World

by: Scott Goodson

Cindy Gallop is a good friend. She left the ad agency BBH to start a new life and business. She has been busy developing her new company the past year. Wired's Blog outed Cindy's new venture today. (Below)

I think it is a wonderful idea. I feel empowered by the idea. We live in an idealistic world. It removes obstacle to idealism. What a brilliant service.

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