Cool Products and Neuromarketing

by: Roger Dooley

I’ve often said that the most exciting application of neuromarketing
techniques isn’t that of choosing or developing advertisements, but
rather designing better products.
While some may feel that enhancing ad effectiveness with brain scans
(for example) is somehow manipulative, who can argue against products
that have more consumer appeal? After all, the objective of every
product designer is to come up with a product that best satisfies the

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