General Electric

Shifting from Product Placement to Engagement in Green

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Lighting companies have a negative incentive to sell compact fluorescents

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Ecomagination, etc: Green Marketing and Green Advertising

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Night of the Living Dead Productions: Culture remix in the age of interactivity

by: John Sviokla

When it comes to content, the internet collapses time. "Now”, “then”, and in some cases even the “future”, is a click away.

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Ecomagination: Inside GE’s Power Play

by: Joel Makower

Today, May 9, General Electric, the 125-year-old behemoth born out of Thomas Edison’s electric light company, is casting a bright light on sustainability.

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