gender

Bikinis, Babes, and Buying

Scantily clad women have been used to sell products to men for decades, and likely for millennia in one form or another. There’s little doubt that the typical male brain is wired to respond to attractive females in revealing attire. But is this a cheap attention-getting trick that has no real impact on sales, or does it actually work? Researchers shed new light on this topic by exposing subjects to either videos of women in bikinis or more neutral videos, and evaluating their decision making ability.

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No Female Business Gurus? Try this List

by: John Caddell

There was a fun article today in the Wall Street Journal that ranked the top business gurus by citation, Google hits and media mentions. Familiar names, like Gary Hamel, Malcolm Gladwell and Thomas Friedman are in the top 5.

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Palestinian girls, dating, and the mobile phone

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Copywriting for Guys: Keep it Simple

by: Roger Dooley

Popular books like Men are from Mars, Women are from Venus, not to mention generations of comedians, have played up the differences between males and females. Researchers at Northwestern University and the University of Haifa have found that there are provable biological differences in the way that boys and girls process language in their brains.

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Are You Ready for the Coming 'Feminitization of Everyday Objects'?

by: Idris Mootee

 

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Are Women Better At Sales?

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The Mating Mind: Is Boosting Sex Appeal the Brain’s Primary Purpose?

by: Roger Dooley

The Mating Mind. A prof at the University of New Mexico has an interesting suggestion: the evolution of the human brain was largely driven by finding better ways to appeal to the opposite sex.

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High Testosterone Marketing

How does marketing to high-testosterone males differ from pitching their lower testosterone counterparts? And who are those testosterone-rich individuals?

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Mattel Launches Barbie Girls

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Sexy Pictures and Gender Differences

by: Roger Dooley

When viewing sexy pictures, will men or women focus more on the faces of the participants? Surprisingly, men tend to look at the faces more than women, according to a new eye-tracking study conducted at the Center for Behavioral Neuroscience (CBN) in Atlanta.

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