games

According to SuperData Research, Inc. latest report released May 20, the Global Games Market is estimated to bring in $74.2 billion this year.

“There’s a time for work and a time for play.” “Work hard, play hard.” “Once you finish your homework, you can go out and play games.” Most of us were brought up to believe that there is a stark divide between play and productivity.

In our Brooklyn Brothers Cultural Brainfood, I was suprised to see the difference between Avatar 3D’s first weekend takings of $27m and Call of Duty’s first day takings of $360m. It's not suprising to see this difference given the price difference between the two. I am assuming Avatar tickets were on sale at $10, so thats 2.7m viewers and Call of Duty were at $49.99, so that’s 7.2m purchasers.

Guest Post by: Stephanie Shaw

Social gaming has seen explosive growth in recent years, with 250 million people playing social games every month. Zynga leads the pack with its hugely successful Cityville and Farmville games on Facebook. These games alone are forecast to pull in revenues of $5 billion by 2015, five times what they were valued at in 2010 by Parks Associates.

Contrary to what the authors suggest, your marketing program is not going to be automatically fun if you simply slap points and a leaderboard on it.

Guest Post by: Josselin Perrus

Attending the Playful conference in London last in September 2010 I had the chance to meet with Alexis Kennedy, founder of Failbetter Games, the editor of Echo Bazaar, a text game that has received lots of appraisal. He had very enlighting thoughts about how to articulate games and narratives.