Many years ago I worked as a consultant for PA Consultants. A few years after I left and the company was in serious problems (the two are not connected) it employed a new CEO called Jon Moyniham. He pushed and pulled the company around it seems as if it has flourished. Park this fact for a moment.
For all the talk over the past few years about consumers no longer believing what brands tell them, the shift in content and control away from marketers, and the prevailing power of social interaction as the mechanism for disseminating and using information…isn’t it odd that the only way social technology platforms think they can reliably make money is through advertising?
The future is scary and there are reasons for it. I have been giving a lot of keynotes lately to different professional organizations and senior executive roundtables and my keynote topic of strategic innovation and design thinking went beyond innovating to find growth and adapting to new economic, market, political and social order.
One of my favourite columnists John Naughton recently wrote an exceptional piece on the inadequacy of our national curriculum, and more specifically the part of the curriculum called ICT ('Information and Communication Technology'), in equipping our children for the challenges of the future.