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Our Latest Trend Forecast: Widget Culture, Crowd Madness, Eco-Maniac, Privacy Frantic and Nearly Free

by: Idris Mootee

A very busy Sunday night trying to get ahead before week starts. I have been getting lots of calls and emails from organizations that want to discuss equity partnership with Idea Couture last few weeks. They range from agency holding companies to big tech players. Will continue with these dialogues and in the meantime work out our 2 year plan. Just reviewing our latest trend forecast for the next 18 months and I thought I would share some of them with you here.

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Must We Give away Digital Creative Works?

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A Stinky Prediction for Anyone in the Creative Business

by: Scott Goodson

Paul Krugman's Op Ed in Friday's New York Times should be bone chilling for anyone working in the creative end of the business world. That is if you believe it.

He suggests that the digital world and the net is and will increasingly devalue creativity to the extent that businesses will need to give it away for free in order to maintain relationships with customers.

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Big News from Last.fm

by: Nancy Baym

Last.fm users may have noticed that the 2-toned indicators of whether a song could be streamed in its entirety or for only 30 seconds changed colors today. The small aesthetic shift is a sign of a much larger one announced on the Last.fm Blog today:

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How Much Would You Pay for Free?

by: Ilya Vedrashko

How much would you pay to use Twitter? How about Facebook? Gmail? Would answering a simple "How much would you pay for it?" question help us to understand how the valuable is perceived differently from the disposable?

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The Communist Manifesto of Chris Anderson

by: Ilya Vedrashko

Deep
under the layers of acquired historical meanings lies an often

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Must-Watch Video: 'Free: The Past and Future of a Radical Price'

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