focus

Why Some Movements Succeed and Others Fail

On September 17, 2011, Occupy Wall Street took over Zuccotti Park, in the heart of the financial district in Lower Manhattan. Declaring, “We are the 99%,” they captured the attention of the nation. Within a few months, however, the park was cleared and the protesters went home, achieving little, if anything.

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What Your Dog Can Teach You about Customers

Dogs have many attributes we’d like to see in our customers – they are completely loyal, usually enthusiastic, and are always happy to see us. That might be too much to hope for from our human customers, but a recent study showed something interesting about how dog brains work that we should keep in mind even when dealing with humans.

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Design and Business Strategy Have One More Thing in Common - Both Are in the Business of Dealing with White Space

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Need more Focus and Alignement in your Organization? How to Approach the 5 Strategy-Focused Organization Principles.

by: Alexander Osterwalder

In their 2001 book “The Strategy-Focused Organization” (SFO), the authors, Kaplan and Norton, refer to a survey made by management consultants which reports that fewer than 10% of effectively formulated strategies were successfully implemented. In a 1999 Fortune cover story they specify: “In the majority of the cases -we estimate 70%- the real problem [isn’t bad strategy], […] but bad execution.”

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Neuroscience, Leadership, and Marketing

by: Roger Dooley

Stephanie West Allen, who writes the Idealawg blog (there are at least a couple of puns in that clever title), forwarded a link to an interesting article, The Neuroscience of Leadership.

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Innovation and brand extensions

by: Jennifer Rice

The debate continues on whether brands must limit themselves to a single product. In my last post, Roger asks, "Amazon is doing very poorly of late.  To what extent is performance due to brand extension?"

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Focus or Flexibility

by: Jennifer Rice

My last post, Positioning for Extinction, stirred up quite a debate.

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Positioning for Extinction?

by: Jennifer Rice

I just came across Laura Reis' post about why Weber should limit their brand name to charcoal grills (excluding gas) and I just have to disagree.

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