flexibility

Being Right Means Knowing When You're Not Right Anymore

I've long been a fan of Jeff Bezos's approach toward being stubborn on vision whilst flexible on details, and playing the long game. Amazon are one of the few companies that seem to really live and breathe that.

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How far will a brand stretch?

by: Jennifer Rice

Friday's Wall Street Journal offers two examples of brands trying to stretch outside their traditional boundaries.

First, Wal-Mart plans to launch small-footprint stores in a response to Tesco's entrance into the US market. Two different concepts will be launched next year:

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Nintendo breaks out of the living room and into the classroom

by: John Caddell

It's generally known that Nintendo deftly sidestepped the video-game console testosterone wars by focusing on an innovative motion-sensitive controller rather than amping up processing and graphics power (and price). As a result, Nintendo's Wii is the fastest-selling third-generation console in the world, well ahead of both Microsoft's XBox 360 and Sony's Playstation 3.

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On Failure

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Innovation and brand extensions

by: Jennifer Rice

The debate continues on whether brands must limit themselves to a single product. In my last post, Roger asks, "Amazon is doing very poorly of late.  To what extent is performance due to brand extension?"

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Focus or Flexibility

by: Jennifer Rice

My last post, Positioning for Extinction, stirred up quite a debate.

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Positioning for Extinction?

by: Jennifer Rice

I just came across Laura Reis' post about why Weber should limit their brand name to charcoal grills (excluding gas) and I just have to disagree.

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Brand Humanity

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