Financial Times

One of the interesting aspects emerging around multiplatform approaches to content is the dissemblance in device consumption patterns. Differences occur in not just how people use different devices to access content but when.

The headline in today's FT says "Rift grows between old and young - Chancellor continues to shelter older people from austerity measures."

What follows is a pathetic attempt to construct an argument to justify the headline claim. It is worth marketers understanding the technique the FT attempts to employ. When done well it can be very effective - when done like this it is beyond contempt.