financial services

Older People Don't Trust Finance Companies and Don't Understand the Products They Offer

Most older people don't trust the Financial Services industry. The lack of trust probably is equally shared by the young. This is not telling you anything new.

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We Heart Banks

“Happy days are here again
The skies above are clear again
So let’s sing a song of cheer again
Happy days are here again.”
–Barbra Streisand

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Failed CurrentC

According to an article in NFC World about MCX’s mobile wallet (to be named CurrentC):

“Consumers will benefit from using CurrentC in four main ways: 1) Save money with valuable coupons and offers; 2) Earn rewards from participating merchant loyalty programs; 3) Pay simply; and 4) A more secure way to pay.”

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How Wells Fargo Learned To Innovate Around the Customer

Wells Fargo is an unusual bank. In the first place, it is headquartered in San Francisco, not in a typical financial center like New York. It is also unusually socially conscious, earning high marks for its environmental record and setting records for financing green projects.

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Banks’ Digital Marketing Hyperopia

Don’t bother looking it up. Hyperopia is a term that refers to far-sightedness–for the purpose of this blog post, it’s important to know that it’s the opposite of myopia.

Myopia being the term used by Kevin Tynan, CMO of Liberty Bank for Savings, in an editorial in American Banker titled Banks Have a Case of Digital Marketing Myopia. In it, Mr. Tynan writes:

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The Problem With Financial Education (And Content Marketing)

A Wall Street Journal article titled Start Early to Raise Money-Savvy Kids states:

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Banks/Credit Unions: The Anti-Firefly?

Here are some things I’ve learned from recent consumer research I’ve conducted (nothing earth-shattering, but at least there’s data to back up the assertions):

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The Real Reason Why Financial Services Ads Show More Women

A recent Harvard Business Review blog post titled Why the Financial Services Industry Is Showing More Women in Its Ads contained the following:

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Misunderstandings About Bank Customer Rationality


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Why There Is No Amazon of Banking

According to a recent American Banker article titled Amazon Becomes Retail Bank Role Model:

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