fashion

Guest Post by: Katie Glass

A recent report has revealed that social media adoption by the fashion industry has exploded over the last three years. The latest L2 Luxury Digital IQ Index report which was led by Scott Galloway, Professor of Marketing at NYU Stern, reveals that there is now widespread adoption of social media channels by fashion brands.

In a post accompanying this composite picture from Burning Man (left), Kevin Kelly recently wrote "Someday we'll all dress like this."

Guest Post by: Mark Jennings

WaveMetrix have published their review of Q4 2010 social media trends and it highlights some interesting moves for fashion brands using social media, especially Facebook.

Guest Post by: Monica Esposito

High street fashion brands New Look and River Island both have a young fresh style that appeals to Facebook savvy fashionistas. We explore why New Look is winning the Facebook race, leaving River Island in the dust.

by: Roger Dooley

Our tastes in fashion, and indeed, our ideas in general, are almost never the result of a solo creative effort. Rather, they are influenced by collective behavior of which we may or may not be consciously aware. Robert L. Goldstone and a team of researchers at Indiana University have been modeling collective behavior in a laboratory setting to determine how idea propagate in different social arrangements.

by: Scott Goodson

by: Idris Mootee

I thought I might share this keynote presentation of mine (which is two years old) and many ideas that are mentioned in here are now coming to the market. I talked about how fashion meets technology.

by: Scott Goodson

A friend of mine Anne from Helsinki wrote a wonderful description about the spectacular styling and profiling found in the nordic capital of Helsinki. There is something incredible happening up there that I've never seen before. It's not London or Paris or even Tokyo, it's something far more interesting and distinctive.

Have a peak...

by: Dominic Basulto

What if Madonna had a sale at H&M to unveil her new special-edition clothing line and nobody came? Judging by the obligatory "empty store" pics in newspapers around the world, this is exactly what happened.

By: John Caddell

The Wall Street Journal yesterday published an article by Alessandra Galloni featuring a fascinating interview with Miuccia Prada, head of the fashion company bearing her name.