L2′s Top 20 Luxury Brands Using Digital – Burberry Lead the Way

Guest Post by: Katie Glass

A recent report has revealed that social media adoption by the fashion industry has exploded over the last three years. The latest L2 Luxury Digital IQ Index report which was led by Scott Galloway, Professor of Marketing at NYU Stern, reveals that there is now widespread adoption of social media channels by fashion brands.

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Fashion in the Future

In a post accompanying this composite picture from Burning Man (left), Kevin Kelly recently wrote "Someday we'll all dress like this."

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Facebook for Fashion Brands – It’s about More than the Product

Guest Post by: Mark Jennings

WaveMetrix have published their review of Q4 2010 social media trends and it highlights some interesting moves for fashion brands using social media, especially Facebook.

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Fashion Brand New Look Wins on Facebook

Guest Post by: Monica Esposito

High street fashion brands New Look and River Island both have a young fresh style that appeals to Facebook savvy fashionistas. We explore why New Look is winning the Facebook race, leaving River Island in the dust.

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Fashion Psychology

by: Roger Dooley

Our tastes in fashion, and indeed, our ideas in general, are almost never the result of a solo creative effort. Rather, they are influenced by collective behavior of which we may or may not be consciously aware. Robert L. Goldstone and a team of researchers at Indiana University have been modeling collective behavior in a laboratory setting to determine how idea propagate in different social arrangements.

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Who's Sexier - Tom Ford or Dov Charney?

by: Scott Goodson

Perhaps they are equally sexy. And that's a marketing challenge if one portfolio of product is a great deal more expensive. How do you feel the luxury and fork over thousands of dollars more for one shirt vs another?

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Fashion and Innovation

by: Idris Mootee

I thought I might share this keynote presentation of mine (which is two years old) and many ideas that are mentioned in here are now coming to the market. I talked about how fashion meets technology.

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Finland Fine Land and Hel Looks

by: Scott Goodson

A friend of mine Anne from Helsinki wrote a wonderful description about the spectacular styling and profiling found in the nordic capital of Helsinki. There is something incredible happening up there that I've never seen before. It's not London or Paris or even Tokyo, it's something far more interesting and distinctive.

Have a peak...

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What Madonna can teach you about innovation

by: Dominic Basulto

What if Madonna had a sale at H&M to unveil her new special-edition clothing line and nobody came? Judging by the obligatory "empty store" pics in newspapers around the world, this is exactly what happened.

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Why do people love fashion but hate to admit it?

By: John Caddell

The Wall Street Journal yesterday published an article by Alessandra Galloni featuring a fascinating interview with Miuccia Prada, head of the fashion company bearing her name.

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