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Should Facebook ‘Likes’ Have an Expiry Date?

Guest Post by: Simon Phillips

A couple of weeks ago I wrote about how brands  are getting preoccupied with generating high numbers of Facebook ‘Likes’ rather than building deep engagement and this got me thinking -  if “Likes” are going to be used as  measure of engagement should they have an expiration date?

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Social Media Case Study: Crowdsourced Crops and FarmVille in Real Life

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Calling All Brands: Stop Counting Facebook “Likes” and Build Deeper Engagement Instead

Guest Post by: Simon Phillips

When it comes to Facebook, marketers often think that hitting 10,000, 50,000 or more than 1 million likes is the only metric for measuring the success of a Facebook page.

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Is Our Obsession with Facebook Increasing?

Guest Post by: Dhiren (Marketing Sentinel)

According to this video it most certainly is; however, why do these videos not come directly from Facebook? This is impeccable marketing material and the information design – although not technically accurate – is very engaging.

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Is Facebook Really More Damaging to the Workplace than Playboy?

Almost twelve times as many US firms block employee access to Facebook as block access to Playboy.com. The social networking site is the most blocked site at work – with 14.2% of all US workplaces blocking access. This is about six times as many as block access to Twitter (2.3%) and twelve times as many as block access to porn site Playboy.com according to an analysis of 2010 by Web service OpenDNS.

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Why the “Like” Button Is Less Valuable than You Think

For many, there is a desperation for a “Like”. As one of the planners said here the other day, if someone asked you “do you like me?” in every single conversation, you would probably hit them or think they were a bit weird. 2010 has certainly be the year of the “Like” and fortunately, in 2011 sensible people will be trying to put a value on what this actually means.

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Report: Facebook Ad Performance Is Abysmal

A few years ago, I made the observation that just because a lot of people go there, doesn't mean it's a good place to advertise. For example, almost everyone visits funeral homes, but that doesn't mean they're a good place to provide advertisements.

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Facebook for Fashion Brands – It’s about More than the Product

Guest Post by: Mark Jennings

WaveMetrix have published their review of Q4 2010 social media trends and it highlights some interesting moves for fashion brands using social media, especially Facebook.

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Location-based Marketing Should Be about More than Just Vouchers

With the launch of Facebook Deals in the US in November and its imminent launch in the UK, the opportunities for brands to engage in location-based marketing are growing and set to grow more in 2011.

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Six Social Media Trends for 2011

Originally published at Harvard Business Review

It was a banner year for social media growth and adoption. We witnessed Facebook overtake Google in most weekly site traffic, while some surveys reported nearly 95% of companies using LinkedIn to help in recruiting efforts. In my outlook for last year, I cited that mobile would become a lifeline to those looking for their social media fixes, and indeed the use of social media through mobile devices increased in the triple digits.

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