ethnography

Design Thinking Requires Storytelling. It Is Both An Insight Tool And An Organization Culture Building Tool

Stories inspire, motivate, and shift the way the people think and work. Many civilizations throughout history understood the power of storytelling. From ancient Egypt to modern China story- telling provided the foundation for nearly everything. For business, often there needs to socialize strategies within executive management, the board and senior staff and they include telling innovaiton, survival and hero/heroine stories. Most survival stories are around when organization had to overcome big challenges from disruptive business models that threatened its existence. It is an important piece of organization culture building.

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Understanding Communities through Ethnography

Guest Post by: Dhiren (Market Sentinel) 

Ethnography promises new insights for companies seeking to understand communities. A few weeks ago I caught up with ethnographer and technology researcher Tricia Wang to learn how.

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An Ethnographer Is More than a Lab Rat with a Notebook or a Lab Bat with a Hard Drive. Who Is an Ethnographer?

Ethnography is hot. Many are quick to claim that they do ethnography by observing people. It is like saying anyone who drives a taxi in NY is a screenwriter. Or anyone who knows how to operate a camera can be a photojournalist.

 

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Since When Has Everyone Become an Ethnographic Expert!

by: Idris Mootee 

There is so much hype around innovation, (including customer inspired innovation) and ethnography these days almost every research firm is telling you that they do ethnography and every design firm is an innovation firm.

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Ethnography practioner's insights

by: Idris Mootee

Here is an interesting post on ethnography (This Blog Sits at the Intersection of Anthropology and Economics). Grant McCracken identifies some of the key success factors for an ethnographer:

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Are You Jumping on the Ethnographic Bandwagon?

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Choose Your Own Ethnography

by: danah boyd

For this year's Society for the Social Studies of Science (4S) conference, I put together a paper reflecting on my methodological choices in pursuing an understanding of how youth engage with networked publics. In it, I try to lay out my decisions, my successes, and my failures. This paper is written in loving memory of my advisor Peter Lyman.

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