Extreme Business Planning (Again) - You're Nobody's Market and Embrace Failure
by: Sigurd Rinde
Hey guys, this is for you! Yes you.
Actually it's for those (there are many of you) who strike up every conversation with:
"Who's your market", "how will you enter the market?", "how will you reach the decision makers?", "what's your go-to-market strategy?" and "what's the value proposition for your target market?"