Do empathy maps reflect the desires behaviours and fears of customers or of those who create the things?

I must admit that 'empathy maps' are something that is new to me.

Reading about them on NN/g I discovered that they are

A collaborative visualization tool used to articulate what we know about a particular type of user. It externalizes knowledge about users in order to 1) create a shared understanding of user needs, and 2) aid in decision making.

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