emotion

About Face by Dan Hill

Book Review: About Face – The Secrets of Emotionally Effective Advertising by Dan Hill

At a time when neuromarketing discussions are dominated by brain scans – EEG on the commercial side, and fMRI for academic research – Dan Hill and his firm, Sensory Logic, are the main proponents of using facial coding as a way to determine what consumers are really thinking.

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Brand Talk on Love, Sex and Emotion. Marketers Love Drinking Their Kool-Aid.

Can a company/brand create such powerful emotive connections to make customers love them? Your advertising agency will be quick to say yes. I am not sure. I can imagine a few scenarios when it happens but is is very uncommon. Marketers like to convince themselves that you can buy ‘love’ and that’s the ultimate goal for great marketing. What's that book name "Lovemark"? That's an example of advertisers drinking their own Kool-Aid. Yes, many customers can have a level of enthusiasm because we provide them with a great customer experience, is that love? That’s what I want to write about.

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Maslow, Emotion, and a Hierarchy of Service

[This post is our first guest post at Neuromarketing, and is written by branding expert Denise Lee Yohn. Feel free to leave a comment, either to welcome Denise or to add your thoughts to her provocative hypothesis!]

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Sentiment Mining

by: Will Lion

The rise of blogs and social networks has fueled a bull market in personal opinion: reviews, ratings, recommendations and other forms of online expression. For computer scientists, this fast-growing mountain of data is opening a tantalizing window onto the collective consciousness of Internet users. An emerging field known as sentiment analysis is taking shape around one of the computer world’s unexplored frontiers: translating the vagaries of human emotion into hard data.

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The Fallacy of Measuring Feelings, or How to Capture Lighting in a Bottle

Feelings cannot be measured.

Lighting cannot be caught in a bottle.

Cold Fusion is (for now) a dream.

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Yves Behar on Design in 2012

by: Design Translator

This is an interesting presentation by Yves Behar from Fuse Project on designing in the near future. He talks about his work with Swarovski, his controversial Leaf Lamp with Herman Miller and the One Laptop Per Child project (my favorite discussion topic!)

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Benchmarking Brands without Features

by: Mark Rogers

When you are selling a product with features - like a car or a piece of functional equipment - the conversations about your product are very useful and practical. I hate feature X. Why did they add all this new stuff? I can’t figure it out. Why can’t they do the same as product A? With service industries conversations are full of feedback about the minutiae of how the service is delivered, complaints about mistakes, but delight about good things.

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You Too, can Design a Better Mouse!

by: Design Translator

The Business Week design innovation section is fast becoming one of my favourite reads (Just ignore the blogs!). Recently they featured the strategic redesign of a computer mouse for Kensington Technology Group. More on my thoughts after the jump.

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Political Neuromarketing

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Emotional Design

by: Roger Dooley

At a conference presentation last week (see Neuromarketing in Montreal), I made the point that the most important frontier for neuromarketers may be product design. Why struggle to make ads more appealing when you could be making the product itself more appealing by tapping into the consumer’s true feelings and reactions?

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