email

Guest Post by: Jon Stokes

When people ask me to explain what social business is all about, I’ve found that describing it as an alternative to email for internal communication and collaboration is an easy-to-grasp starting point.

Chris Anderson (the founder of TED, not the Editor of US Wired) has launched an appeal to help create an Email charter in an effort to find a solution to email overload. His point is a simple one. We're drowning in the stuff and every year it gets a little worse.

Guest Post by: Maria Pergolino

Oftentimes we, as email marketers, talk about different strategies and tactics to get recipients to ‘opt-in’ for future messages. But, not all opt-ins are created equal. In fact, it’s quite the opposite.

Guest Post by: Maria Pergolino

According to Google, spam is either a canned meat product made mainly from ham or irrelevant or inappropriate messages sent on the Internet to a large number of recipients. 

Guest Post by: Jon Stokes

Yesterday I attended an email marketing roundtable hosted by Econsultancy. Having a social media agency’s perspective gave me a good opportunity to learn how email marketers currently view social media, as the new communication channel was discussed frequently.

Guest Post by: Andrew Spoeth

The phenomenal rise of social media has, without a doubt, created a wave of excitement in the online marketing industry. It has never been as easy to share information online and to connect with like-minded individuals as it is today.

An article in Mediapost discusses this issue.

To help address this issue, the author of the article has created the Boomer Legibility Initiative for a New Decade (BLIND) group on Linkedin to convince marketers to increase the point size of their fonts by 1 point this year, in 2015, and in 2020. What a sweet idea.

Maybe this is, like, email marketing 101 (and if so, please leave a comment), but the introductory series of four emails American Airlines sends to its new frequent flier members struck me as unusual. Wonder what it does to open rates.

I received my first Lenovo News email last week, telling "Dear Sir/Madam" that "information can be 'the' critical factor in establishing a competitive business advantage,"so I could look forward to having "a direct pipeline to the latest Lenovo and hottest PC industry news."

by: Matt Rhodes