efficiency

I'll Toast Anheuser-Busch

by: Jonathan Salem Baskin

So Anheuser-Busch has come up with a new approach to compensating its marketing agencies, and the trade headlines say it "...whacks retainers..." as a casualty of the InBev-directed strategy to put the screws to said partners (oh, and trim $1.5 billion in costs that need to get trimmed).

I say let's toast Anheuser-Busch.

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Tough Times Call for More Innovation

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How I Simplified My Life and Became a More Efficient Designer

by: Design Translator

What a mess!

About 5 or 6 months ago, I decided that I needed to simplify my life.

Due to a lot of diverse interests and that little bit of an overachiever in me, I have a bad habit of taking on and doing more than I can actually handle. Furthermore, the fact that I tend to lose interests in things very quickly or jump around on different projects does not help me one bit at all. Coupled with the stresses of my job, I was just flat out overloaded!

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Does 'Super Normal Design' Go Against The Mainstreaming Of Design?

by: Idris Mootee

What is “Super Normal Design”?  This is the first time I’ve heard about the term. As an economist I am more familiar with “Super Normal Profits”.

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Green Marketing: Lessons from the Leaders

by: Joel Makower

I’ve been tracking the opinion polls on green marketing for nearly two decades now, and I’ll admit to several Groundhog Day moments: the same polls revealing pretty much the same optimistic data over and over and over.

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