effective communication

Priming by Order

by: Roger Dooley

One of the more intriguing concepts in neuromarketing is priming, i.e., influencing an individual’s behavior by the introduction of various subtle cues.

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A Personal Touch

by: Jennifer Rice

In today's ClickZ branding report, Martin Lindstrom echoes my desire to bring communication back from the machine realm to the human realm (at least in part):

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