eco labels

No one will disagree that today’s customer is empowered like never before. With social media and other connectivity, they are able to acquire more detailed information about brands, products and services in order to make smarter decisions; everything is just a few clicks away. Any green-washing or eco-washing can last only for a few clicks. Customers can access new knowledge about the behavior of companies and can more readily question and challenge this behavior.

by: David Wigder

Eco-labels influence consumer behavior in two ways. First, they introduce green as a considered attribute at the point of sale. Second, they enable consumers to comparison shop based on green. Over the past few years, there have been many new eco-labels launched by governments, manufacturers and retailers. Many of these labels are listed on Consumer Reports’ Greener Choices site.