The other week someone asked me what an agency such as Rabbit (where I work) should be focusing on going forward.
My reply, was previously organisations have been talking about a digital first approach. In other words, concentrate on online channels and content 1st, which then filters into the offline world. However now the priority has to be mobile first, you cater in the 1st instance for people who may be consuming your content via their smartphones.
Sounds obvious enough, but some recent stats demonstrate the need to move from theory to practice: