digital living

The Next Driving Experience Innovation

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A Tag Cloud of Our Collective Consciousness

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Web 2.0, Media 2.0 and Agency 2.0 - What Do You Mean?

by: Idris Mootee

I
wrote about Media 2.0 a few weeks ago and I want to write more on this
subject. I have been meeting with a lot of senior executives and
clients these days and when I ask people what is Web 2.0, some are
quick to list an inventory of tools (trust me, we have numerous debates
on this among ourselves before we started idea couture and we were

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Media 2.0, Web 2.0 and Agency 2.0?

by: Idris Mootee

I
got quite a few emails responding to my yesterday's post and so I
decided to share the first part of the full presentation here. I hope
you'll enjoy it. Many of the ideas were as a result of my conversations
with thought leaders both academics and industry leaders over the last
six months and they definitely get it. But most big ad agencies folks

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Marketing - Is Its Job to 'Serve' or to 'Create'?

by: Idris Mootee

The idea of "customer orientation" comes up almost all the time during my meetings with clients. It is generally define as an organization culture in which all executives and employees are committed to the continuous creation of customer value of delivering on their needs.

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Transmedia Story Telling - The Next Brand Building Super Engine?

by: Idris Mootee

Every individual in this world shares one commonality which is we all have stories to tell. Some have very interesting ones and some are sad. It is like we all have a photo albums or a 60 minutes documentary that talks about our life. The older we get, the more repetitive these stories become. The true role of story and storytelling is much greater, older, and elemental than Hollywood.

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Nokia's Eco Sensing Cell Phone Brings New Meaning to Connectivity

by: Idris Mootee

Social networks are finally converging with mobile connectivity and eco-friendly concepts. Nokia is at the cutting edge of innovation again (Motorola, what are you guys doing?) with this visionary concept of Eco Sensor Phone System. This new design concept consists of a cell phone and compatible sensing device that allows you to stay connected to your friends as well as to your health and local environment.

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Future Scenarios 2010

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'Spamturitis' and Facebook's Signal to Noise Factor

by: David Armano

"Spamturitis" is the combination of too much spam combined with too many features.  If you look at the above (below) note from Marcus Brown—you can see he's had enough of Facebook.

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A few more social networking sites

by: Dick Stroud

Thanks to Chuck Nyren the list of 50-plus social networking sites has grown a little longer. See his comments to my recent post.

This got me thinking. Well if truth to be told it
provided a distraction to avoid writing a report that has been
festering on my desk over the New Year holiday.

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