digital agencies

Five Questions to Ask a Social Media Agency before You Work with Them

There are a lot of social media agencies out there (we at FreshNetworks being one of them!). Many doing different things and having different approaches. When a brand is getting started in social media, launching a particular campaign or engagement programme, or just looking for advice and support, it’s important to make sure you choose the right agency for you. One that you can work well with. One that offers what you need. One who will help you to realise your aims and expectations. And also one who will be practical and realistic about what you should do and what you can achieve.

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How Clients Are Showing Interest in Digital Agencies to Serve as the 'Lead' on Integrated Marketing Efforts

by: Idris Mootee

Ad agencies are cutting people across the board responding to budgets cut from clients. WPP does not expect to see any significant economic recovery before 2010 which is likely be the case. In additional to cost cutting and recruitment freeze across much of the group, they are also announcing plans to relocate the company's tax base to Dublin, a move which the company expects to provide significant tax savings.

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A Moment of Truth for Digital Agencies

by: David Armano

OK, deep breath. Adage recently published an article which asserted that “interactive agencies have not yet proven they have the capability to manage brand strategy.“
On top of that Forrester released their first Marketing Wave report
which Critical Mass was included in.
Long and short of it—we didn’t do as well as

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