Dick Stroud

The Lost Art of DIY and Its Effect on Retail

One of the UK's largest DIY, for the younger reader that stands for "do it yourself', retailers announced this week that it was shutting a quarter of its retail outlets in the next four years. 

The stated reason was that young people cannot/don't want to do their own repairs and decorating.

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Young People Are Driving Less and Buying Fewer Cars a Trend That Will Continue

A while back I spent an afternoon talking with a team of future watchers from Toyota. They were touring the globe talking to people about the changing nature of the world and its impact on the types and volumes of cars that will be purchased.

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The Magnum Opus on US Housing for Older People - Lessons for Europe

Want to know how older people are shaping the US housing market? It is your lucky day. Go no further than this link and you have enough reading a viewing to take up the rest of your weekend.

That said, when I delved into the report to see what it had to say about adapting housing to the cognitive, sensory and physical issues of ageing I found it a tad on the thin side.

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Vital To Make Workplaces Age Friendly

There is an article in the FT about the need for workers in Germany to remain in the workforce for longer and how companies are responding to make this possible. If you have a FT subscription you can read the article here. 

Just so you understand the magnitude of the challenge, Daimler expects that in 10 years half of its staff will be over the age of 50.

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Healthcare Does Not Lack for New Ideas, It Lacks for Dissemination of Ideas - Certainly in the UK and US

The provision of healthcare to the older person is a BIG issue. No, it is not an 'issue', it is a massive problem.

Why? Three reasons.

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Great To See the Interest in Older Consumers but This Is Old, Old News

I  should be delighted to see an increased interest in marketing to older consumers. For the past ten years I have been pleading with companies and agencies to face reality and dump their obsession with youth centric marketing.

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Ofcom Communications Report Has Just Been Published

The new Ofcom Communications Report has been published for the UK.

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Report from IRI Times & Trends Report “Aging America: Carving Out Growth in Mature Markets"

This report contains some great headline figures that should frighten the living daylights out of anybody in the CPG industry who has not got a strategy for engaging the ageing consumer.

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Implementing Change Is Difficult and Time Consuming - Whatever It Is

Just been reading an article in HR magazine why companies find it difficult to implement 'wellbeing' within their organisations. I am not sure I really understand what 'wellbeing' is all about but it sounds like it is something that we should have.

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Advertising to Older Consumers - Seven Strategies to Consider

Excellent article by Kim Walker in Campaign (Asia Pacific) about ways of advertising to older consumers.

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