Car Companies as Mutual Funds

by: Jonathan Salem Baskin

I had a chance to present to members of the Luxury Marketing Council of Southern California a few weeks ago, and they challenged my thinking -- and got me thinking -- about how to apply a brand is behavior approach to selling autos coming out of Detroit.

Continue Reading

A Green New Deal for Detroit (and Beyond)

by: Michael Hoexter

Now as the Big Three American automakers are teetering on the brink, is the time for the government to provide direction to an industry that has lacked a decisive winning strategy and forward-looking product plans over the past decade, if not decades.

Continue Reading
Subscribe to RSS - Detroit