David Wigder

Social Labeling Works

by: David Wigder

Many green products require a premium to offset higher costs associated with mitigating environmental impact. In certain categories, consumers have already demonstrated their willingness to pay higher prices for environmentally-friendly products.

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A Method to the Masses

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Global Consumer Beliefs about Green

by: David Wigder

HSBC has launched an unbranded site yourpointofview.com as part of its push to be viewed as “the world’s local bank”.

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Tipping Point: Organic Foods Go Mainstream?

by: David Wigder

Malcolm Gladwell pointed out that social phenomena influence the adoption of new ideas, trends or wants. When the tipping point is reached, mass market adoption ensures.

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Green Product Challeges

by: David Wigder

Green products can be a win-win for all, aligning societal benefits with consumer ones. More typically, however, green products are challenged by three issues, in that they:

Offer Benefits that Consumers Undervalue
Consumers typically undervalue the social benefits from green products. How could they when social benefits are typically less tangible and represent only one of many considerations when making a purchase decision?

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