David Polinchock

Sam Adams Happy Employees Commercial

by: David Polinchock

Saw this commercial this morning while watching TV and thought it had a great message for all brands to hear. It's about how all of the employees are passionate about beer and that everyone learns how to brew beer, no matter what their position in the company. We always talk about the importance of putting your employees first and happy to see someone putting it front and center.

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Maybe we Complain a Little Too Much?

by: David Polinchock

Is it possible that sometimes we just expect too much in this connected, fast moving world? During last year's Motrin controversy, one of the main complaints was that no one responded over the weekend. To people complaining about an ad they didn't like.

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What America's Funniest Home Videos Can Teach Us about Content

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2009 Social Media Predictions

by: David Polinchock

Peter Kim has put together a wide range of predictions about social media for 2009 and I've listed a few of my favs below. If you click on the link below, you can go to vote for your favorites as well. My top three picks:

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MediaPost Publications - WOM: Real People Win Deals, Corporate Blogs Spin Wheels - 12/30/2008

by: David Polinchock

As you know if you're a regular reader of this blog, I'm not always really crazy about the whole idea of WOM marketing. You can go to here to get a good primer on our thoughts if you're not familiar with them. But our basic thinking is this:

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MediaPost Publications - Facebook, MySpace Aren't Making the Marketing Cut - 11/26/2008

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The Motrin Controversy

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3 Minute Ad Age -- Esquire E-Ink

by: David Polinchock

I've been trying to find a copy of this issue on the newsstands, but haven't had much luck. So, until I can find a copy myself, this will have to do.

 

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Large Hadron Rap

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What's the Story, Jerry?

by: David Polinchock

Growing up on Long Island, there was a store that I think was called JGE's. Long before Costco, it was warehouse shopping if you belonged to a union. The commercials starred a kinda' big guy -- Jerry -- and it was a VO asking What's the story, Jerry and he would say something like You come to JGE's, so them your union card and get the best prices... or something like that. At the end,he'd raise his hands in the air (showing off a huge beer belly!) and say That's the story!

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