customer segmentation

Making decisions, be they marketing or HR, on the basis of stereotypes of daft. No, it is idiotic.

Last week I received what I consider one of the more remarkable job applications I have gotten in a long time. I've actually reprinted it below (with permission) so you can have a look at it as well.

All customers are created equal. Yeah, right. And the cow really did jump over the moon.

Customers come in all colors and sizes – and revenue and profit levels.