customer segmentation

Boomers Have Suffered from Being Stereotyped for Decades. Now It Is the Turn of Millennials

Making decisions, be they marketing or HR, on the basis of stereotypes of daft. No, it is idiotic.

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Would You Sell to a Handicapped Person?

Last week I received what I consider one of the more remarkable job applications I have gotten in a long time. I've actually reprinted it below (with permission) so you can have a look at it as well.

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Customer Centric? Where Is the ROI on That?

All customers are created equal. Yeah, right. And the cow really did jump over the moon.

Customers come in all colors and sizes – and revenue and profit levels.

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