customer relationship

Customer Complaints as a Source of Business Insight

by: John Caddell

We're taking a brief detour from the corporate change series to discuss customer complaints (every businessperson's favorite subject) though in truth it is very much in sync with the "letting the outside in" philosophy we've been discussing in those other posts.

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Guidelines for Brands Using Twitter

by: David Armano

For many individuals, Twitter allows us to manage our multiple circles of friends and contacts. However, In what seems like a very short amount of time, Twitter has become one of the most talked about social networks around.

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Innovation in Outsourcing: Definitely Not a Pipe-dream

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