Do you know the difference between means and outcomes? Between the journey and the destination?
I know. I know. Those are silly questions to ask.
Of course everyone knows the difference between means and outcomes. Of course everyone knows the difference between the means to an end and the end.
Or do they?
As I was driving to an appointment the other day, I saw a sticker on the back of a construction truck that read, in big red letters: Safety is the goal.
So, let me throw out some definitions here.