Let's put the "customer" into customer experience.
What does that mean?
If you’re a customer of any business on this planet, no surprise here, you know this: most companies are not really focusing on the customer and the customer experience. They might be giving it lip service, but that’s not the same as actually doing the work, understanding the customer, and designing a great customer experience as a result.
What is customer understanding? And how can you achieve it?