customer expectations

The Importance of Setting — And Understanding — Customer Expectations

A while back I wrote about how understanding customers’ expectations and how well those expectations are met are among the most important things marketers can know.

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The Novelty Curve

by: David Armano


Something tells me that this visual shouldn't require additional explanation.  :-)

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A New Role For Marketing

by: Roger Dooley

Brain studies are providing lots of new insights into consumer behavior, but this post recognizes a new and important role for marketing based on neuroscience research. If you are an occasional Neuromarketing reader (or grazer!), this is one post that you may want to bookmark.

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