customer cetricity

If a tree falls in a forest and no one is around to hear it, does it make a sound?

We've all heard that saying, right? Or perhaps you've heard the modern version: If a tree falls in the forest and no one tweets about it, did it really happen?

Is your company customer-centric?

No? Join the club. According to 317 surveys released this week alone, anywhere from 97 to 98% of executives polled said their firms weren’t customer-centric (the other 2-3% didn’t understand the question).