curation

Content Curation for Lead Nurturing

By now, many marketers are convinced of the value of lead nurturing – but they remain flummoxed by the task of creating content to fuel their programs. In this post, I’d like to propose that marketers can and should embrace content curation as an effective, easy way to nurture leads.

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Let's Build Something

Maria Popova once joked that it seemed as though we'd "reached a cultural point at which every time someone uses the word 'curation' in reference to content and publishing, an actual museum curator kills a kitten".

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