cultural movements

July 10, 2015

Leaders Must Do More Than Inspire—We Must Shape Networks

In a classic Harvard Business Review article, Abraham Zaleznick contrasted two very different styles of authority. Managers, he argued, take a rational approach and seek order and control. Leaders, on the other hand, are more emotionally driven and seek to drive change.

Greg Satell, leadership, leaders, change, network, cultural movements

September 26, 2014

How To Advance Your Own Movement

Great brands don’t follow – they lead. That’s why they tend to ignore existing trends and advance their own cultural movements instead.

cultural movements, brand culture, Denise Lee Yohn, leaders, trends

August 23, 2014

How To Transform Your Brand Into a Movement

Digital technology has changed marketing to such an extent that most brands still struggle to adapt. What once was a massive land war in which the biggest army had a distinct advantage, has become more like a guerrilla insurgency. To win now, you have to own the villages.

brands, cultural movements, brand culture, Greg Satell

July 29, 2014

Connect Internal Culture to External Cultural Movements

From What Great Brands Do: By connecting internal culture to broader cultural movements, great brands create futures in which they thrive and grow.

Denise Lee Yohn, organisational behaviour, cultural movements, brand culture

August 9, 2012

Could Anonymous Hack the Presidential Election?

The freewheeling, rabble-rousing Internet hacktivist collective known as Anonymous thus far has played little or no role in determining the outcome of the 2012 Presidential Election. With the exception of partnering with the Occupy Movement in an attempt to mobilize voters and hold politicians accountable, Anonymous has been strangely absent from the political scene for the past six months. (For now, campaign managers have relied on, ahem, elected officials rather than Anonymous to supply the schoolboy dirty tricks.)

Dominic Basulto, Anonymous, politics, US elections, activism, social awareness, cultural movements, mainstream

February 9, 2012

Why Movements Are Like Marriage

Companies spend hundreds of millions creating brand heat and product lust. They are highly protective of their reputation and brand, so isn’t it remarkable to think that just 140 characters can make or break it?

Scott Goodson, cultural movements, social media, honesty

November 2, 2011

Co-optedalism - Cashing in on the Anti-Consumerist Movement

What is the power of a movement today?

What kind of impact can movement marketing really have?

How does a movement protect itself as it evolves and more and more people join the ranks around the planet? OWS is a good yardstick to find answers to these questions. Most interestingly the latter.

Scott Goodson, consumerism, cultural movements, Occupy Wall Street, capitalism

February 28, 2011

Tobacco 'Truth' Adverts Spark Smoking-hot Debate

We are all truth seekers. Authenticity rules today more than ever before. I recently wrote an article for Harvard Business Review about how brands can spark engagement and empowerment in their customers by telling the world what they’re against, rather than what they’re for (you can read it here).

Scott Goodson, tobacco, authenticity, truth, advertising, cultural movements

February 25, 2011