credibility

BBC Report on Increasing Influence of Blogs

by: Mark Rogers

Julian Smith of Jupiter Research highlights the increasing influence of blogs in a piece for the BBC website in the context of the WeMedia forum. He mentions Market Sentinel’s Dell case study as an example of evidence showing that bloggers can be influential.

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Neuromarketing Blog: My Secret Revealed

by: Roger Dooley

Readership of Neuromarketing keeps growing, but now Yale researchers have published a paper that reveals my dirty little secret… cloak BS in neuroscientific jargon, and people find it more plausible!

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Defining Green Brand Leadership

by: David Wigder

“We will not be measured by our aspirations. We will be measured by our actions”                   

– Wal-Mart CEO Lee Scott in making sustainability part of his core strategy

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Correctly Sizing Up “Concern for the Environment” by American Teens

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NPS - what is it REALLY good for...

To follow up my previous post on the Net Promoter Score (NPS) being under fire, I would like to engage the readers of this blog in a discussion on the use and value of the NPS in itself. I will be listing some (rather random) thoughts and musings on the NPS to get your insights and ideas.

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Net Promoter Score under fire?

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“Research says” – don’t you believe it

by: Dick Stroud

A couple of bits of ‘research’ about the 50-plus have recently been published that the press have picked up chewed around, attached a catchy headline and blurted out.

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Tipping the Media Scales

By: David Armano

A funny thing happened on the way to the World Economic Forum.  OK, actually it didn’t happen until the end.

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Earn a Seat at the Revenue Table – Part II

by: Jon Miller

In Earn a Seat at the Revenue Table – Part 1, I asked how can marketers take more control over the revenue process, build the respect of their organizational peers, and earn a seat at the revenue table.

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Earn a Seat at the Revenue Table – Part I

by: Jon Miller

Who is in charge of revenue at your company?

In most B2B companies, the Sales Department owns the revenue pipeline. Marketing may play a supporting role by supplying leads (that probably get ignored). But in these companies, Sales controls the revenue process and is accountable for top-line growth. As a result, Sales holds the most political power of any function.

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